If you’re trying to grow your esthetician business, there’s a good chance you don’t need another service, another certification, another social media strategy, or another piece of business advice. You probably already know what you need to do. The problem? You may not be staying focused on one thing long enough to find out whether it actually works. I see this constantly with estheticians. They’re trying to improve rebooking, post consistently on Instagram, redo their website, add a new...

Learn how to use AI for estheticians to build a client experience system that improves follow-up, supports rebooking, and keeps clients from falling through the cracks.

Kari Jo Patterson with Adrienne Dorison, co-author of Clockwork, discussing how estheticians can build a business that doesn’t depend on them doing everything themselves. You’re fully booked. Clients want you. You’re performing treatments all day, answering messages between clients, dealing with scheduling, ordering inventory, posting on social media, looking at your numbers, and then going home to finish everything you couldn’t get done during the day. From the outside, it looks like you’ve...