Most estheticians know how to do skin—but the business side feels overwhelming. In this article, Kari Jo Patterson breaks down the exact phases estheticians go through when growing from solo esthetician to successful business owner.

Most estheticians think retail feels awkward because they are bad at selling. But retail gets easier when you stop pushing products and start building trust.

Most estheticians wait until business slows down to start fixing it. Here’s how to stop guessing and plan ahead before slow season hits.