Welcome to the blog! If you’ve ever felt like you’re juggling all the tasks in your business—managing bookings, answering client...

What’s in a title?  For estheticians and beauty business owners, the answer is everything.  On a recent episode of The Esthetician...

In the aesthetics world, seeing is believing. That’s why I believe every aesthetician should invest in a skin analysis tool  that allows...

Discover expert insights to insurance for aestheticians. Understand commercial, liability, malpractice, and cyber insurance to safeguard you

As an aesthetician, you’re always looking for ways to deepen your knowledge and impress your clients. One of the skincare superstars you...

As a spa or salon owner, it’s tempting to offer booth rentals to reduce overhead and shift some of the business risks.

Incorporating hyaluronic acid into your treatments and retail products can be a game-changer. Highlight its benefits.

It's essential to take a page from the experts, like board-certified dermatologists, to better understand and address dry skin.

As an aesthetician, you’re likely familiar with the importance of creating a strong brand that resonates with your clients and team. But...

Are you frustrated with bringing in models for services, only to see them walk out the door without rebooking? If you’ve been using...

In the fast-paced world of aesthetics, there's one truth every successful esthetician knows: continual learning is not just an option;...

Why Direct Mail Marketing is a Game-Changer for Estheticians: Boost Your Clientele with This Overlooked Strategy

As an aesthetician, one of the most important and challenging questions you’ll face is, “How do I set my prices?” This is a question that...

Today, we're diving into a topic that's crucial for every aesthetician looking to build a thriving business: financial management. If...

While acquiring new clients is essential, retention should be equally prioritized. Repeat business is vital for long-term success....

As aestheticians, one of the most crucial skills to develop is the ability to create win-win solutions that benefit both you and your client

Build stability in your business from knowing your numbers, providing excellent customer service, and committing to learning and improvement

Fearless Prosperity: Your Daily Workbook for Aesthetician Success

The Esthetician’s Guide to Niching Down: Why It Matters and How to Do It Right.

Nuances of these initial investments and exploration in the difference between two popular LED light therapy devices, Celluma and LightStim.