Why Direct Mail Marketing is a Game-Changer for Estheticians: Boost Your Clientele with This Overlooked Strategy
Why Direct Mail Marketing is a Game-Changer for Estheticians: Boost Your Clientele with This Overlooked Strategy
top of page
Kari Jo Patterson
- Sep 6
- 3 min
How to Set Your Base Price: The Key to a Profitable Aesthetic Practice
As an aesthetician, one of the most important and challenging questions you’ll face is, “How do I set my prices?” This is a question that...
12 views0 comments
Kari Jo Patterson
- Sep 1
- 2 min
Mastering Financial Management: A Key to Building Your Aesthetic Empire
Today, we're diving into a topic that's crucial for every aesthetician looking to build a thriving business: financial management. If...
8 views0 comments
Kari Jo Patterson
- Aug 26
- 2 min
Retention: A Key to Sustainable Growth
While acquiring new clients is essential, retention should be equally prioritized. Repeat business is vital for long-term success....
5 views0 comments
Kari Jo Patterson
- Aug 16
- 3 min
Creating Win-Win Solutions: Networking for Aestheticians
As aestheticians, one of the most crucial skills to develop is the ability to create win-win solutions that benefit both you and your client
1 view0 comments
Kari Jo Patterson
- Aug 12
- 2 min
The Survival Phase: The Key to Thriving as an Aesthetician
Build stability in your business from knowing your numbers, providing excellent customer service, and committing to learning and improvement
4 views0 comments
Kari Jo Patterson
- Aug 5
- 3 min
Fearless Prosperity: Your Daily Workbook for Aesthetician Success
Fearless Prosperity: Your Daily Workbook for Aesthetician Success
25 views0 comments
Kari Jo Patterson
- Jul 29
- 3 min
The Esthetician’s Guide to Niching Down
The Esthetician’s Guide to Niching Down: Why It Matters and How to Do It Right.
8 views0 comments
Kari Jo Patterson
- Jul 22
- 2 min
Celluma VS LightStim Breakdown
Nuances of these initial investments and exploration in the difference between two popular LED light therapy devices, Celluma and LightStim.
23 views0 comments
Kari Jo Patterson
- Jul 14
- 5 min
Fearless Prosperity: What Are the 6 Stages of Business?
Have you ever climbed Mount Everest? Me neither! But it’s definitely a journey that takes you from the base to overcoming steep paths,...
74 views0 comments
Kari Jo Patterson
- Jul 5
- 5 min
Creating an Aesthetics Budget
Here's how to create a 12-month budget, using Excel for easy tracking and management, through manageable steps.
48 views0 comments
Kari Jo Patterson
- Jun 25
- 3 min
Understanding 1099 Misclassification in the Beauty Industry
If you're an aesthetician in the beauty industry, you might have heard about or experienced being classified as a 1099 independent...
96 views0 comments
Kari Jo Patterson
- Jun 24
- 3 min
Mastermind Groups: What Are They, and How Can They Help You Grow Your Business?
Mastermind Groups: What Are They, and How Can They Help You Grow Your Business?
7 views0 comments
bottom of page