Most estheticians know how to do skin—but the business side feels overwhelming. In this article, Kari Jo Patterson breaks down the exact phases estheticians go through when growing from solo esthetician to successful business owner.

Instagram alone is no longer enough. Learn how to market yourself as an esthetician using trust, SEO, podcasts, branding, and smarter content strategies.

Most estheticians wait until business slows down to start fixing it. Here’s how to stop guessing and plan ahead before slow season hits.