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Understanding the Difference Between a Mission Statement and a Brand Statement: A Guide for Aestheticians
As an aesthetician, you’re likely familiar with the importance of creating a strong brand that resonates with your clients and team. But...

Kari Jo Patterson
Oct 7, 20243 min read


Mastering Client Conversion: Turning Models into Paying Clients
Are you frustrated with bringing in models for services, only to see them walk out the door without rebooking? If you’ve been using...

Kari Jo Patterson
Sep 29, 20242 min read


Why Continuous Learning is the Secret to Survival in Your Aesthetic Practice
In the fast-paced world of aesthetics, there's one truth every successful esthetician knows: continual learning is not just an option;...

Kari Jo Patterson
Sep 21, 20243 min read


Why Direct Mail Marketing is a Game-Changer for Estheticians: Boost Your Clientele with This Overlooked Strategy
Why Direct Mail Marketing is a Game-Changer for Estheticians: Boost Your Clientele with This Overlooked Strategy

Kari Jo Patterson
Sep 13, 20243 min read


How to Set Your Base Price: The Key to a Profitable Aesthetic Practice
As an aesthetician, one of the most important and challenging questions you’ll face is, “How do I set my prices?” This is a question that...

Kari Jo Patterson
Sep 6, 20243 min read


Mastering Financial Management: A Key to Building Your Aesthetic Empire
Today, we're diving into a topic that's crucial for every aesthetician looking to build a thriving business: financial management. If...

Kari Jo Patterson
Sep 1, 20242 min read


Retention: A Key to Sustainable Growth
While acquiring new clients is essential, retention should be equally prioritized. Repeat business is vital for long-term success....

Kari Jo Patterson
Aug 26, 20242 min read


Creating Win-Win Solutions: Networking for Aestheticians
As aestheticians, one of the most crucial skills to develop is the ability to create win-win solutions that benefit both you and your client

Kari Jo Patterson
Aug 16, 20243 min read


The Survival Phase: The Key to Thriving as an Aesthetician
Build stability in your business from knowing your numbers, providing excellent customer service, and committing to learning and improvement

Kari Jo Patterson
Aug 12, 20242 min read


Fearless Prosperity: Your Daily Workbook for Aesthetician Success
Fearless Prosperity: Your Daily Workbook for Aesthetician Success

Kari Jo Patterson
Aug 5, 20243 min read


The Esthetician’s Guide to Niching Down
The Esthetician’s Guide to Niching Down: Why It Matters and How to Do It Right.

Kari Jo Patterson
Jul 29, 20243 min read


Celluma VS LightStim Breakdown
Nuances of these initial investments and exploration in the difference between two popular LED light therapy devices, Celluma and LightStim.

Kari Jo Patterson
Jul 22, 20242 min read


Fearless Prosperity: What Are the 6 Stages of Business?
Have you ever climbed Mount Everest? Me neither! But it’s definitely a journey that takes you from the base to overcoming steep paths,...

Kari Jo Patterson
Jul 14, 20245 min read


Creating an Aesthetics Budget
Here's how to create a 12-month budget, using Excel for easy tracking and management, through manageable steps.

Kari Jo Patterson
Jul 5, 20245 min read


Understanding 1099 Misclassification in the Beauty Industry
If you're an aesthetician in the beauty industry, you might have heard about or experienced being classified as a 1099 independent...

Kari Jo Patterson
Jun 25, 20243 min read


Mastermind Groups: What Are They, and How Can They Help You Grow Your Business?
Mastermind Groups: What Are They, and How Can They Help You Grow Your Business?

Kari Jo Patterson
Jun 24, 20243 min read
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